The Work.
Every project here started with a real problem, a real audience, and real stakes. Healthcare communication isn't, and should never be, noise. It affects how people understand their bodies, navigate systems, and make decisions that matter. Here's how I've approached it.
Web Content and Multimedia
United Network for Organ Sharing — Continuous Distribution Project
Communications Specialist
Developed public-facing web content and scripted two explainer videos about Continuous Distribution, one of the biggest reforms to the U.S. organ allocation system in decades. The work had to speak to both transplant professionals and people encountering organ allocation for the first time. Lung allocation launched first and became the communication model for every organ system that followed.
The real challenge was building enough trust with a policy team that had lived in this material for months to introduce new language, then making that language clear and usable for audiences with completely different levels of knowledge.
Work samples available on request, including produced videos and web content.
Campaign Development and Writing
Centers for Disease Control and Prevention — Lab Week 2022
Health Communications Specialist, Cherokee Federal Contractor
Developed and organized campaign content for Medical Laboratory Professionals Week 2022, working within CDC's federal clearance and approval process alongside a graphic designer and project manager.
Data Presentation and Education
South Carolina Department of Public Health — Fact Sheet
Communications Consultant
Translated state hospital infection surveillance data, including comparisons against CDC national baselines, into a public-facing fact sheet designed for a general audience. I handled the entire project independently, from interpreting raw data and working within brand guidelines to designing the final publication-ready deliverable.
The work required balancing accuracy with accessibility, especially when communicating technical healthcare data to readers without a clinical or public health background.
Communications Strategy
Medical Society of Virginia — Event Marketing
Assistant Director of Marketing
Led communications strategy and marketing execution for Infuse: Wellness and Innovation Summit, a first-year physician wellness event created to address burnout without centering burnout itself. I coordinated across 12 partnering medical societies, developed the brand messaging and promotional materials, and ran the entire campaign through organic channels. The event brought in 145 physicians against a goal of 100 and earned an average satisfaction score of 4.66/5.
The biggest strategic challenge was positioning. Early research made it clear that leading with the problem would turn physicians away, so the entire event identity focused instead on curiosity, innovation, and possibility.
Work details available on request.